Free Intensive.May 17-21. Led by Jared Spool. Game-Changing Experience Visions.

Do you ever feel like your organization’s product decisions are happening to you, not with you?

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Disappointed girl looking at notepad

Do you and your team want to research what your users’ needs really are, but your organization doesn’t understand the value?

Do you want a seat at the table to give UX leadership a voice in your organization?

Table with chairs.

The direction you need to set the UX direction your org needs.

Get a seat at the table and start influencing key UX decisions

Audacious UX Goals position your team to make decisions about your organization’s direction. They demonstrate how better UX will get everyone’s attention—the executives, key stakeholders, the sales team, and the customers.

Audacious UX Goals position your products and services based on the quality of their experience instead of being the cheapest amongst similar competitors. And they drive decision-making throughout the organization so that everyone knows what they’re delivering and why they’re delivering it.

How the Audacious UX Goals intensive works

Are you ready to learn? Or are you ready to lead?

From January 24 - 31 with VIP sessions until February 3, we've got an Intensive package that's perfect for where you're at.

UX Learner Package — Free access to the Intensive materials

If you want to learn everything there is to know about creating Audacious UX Goals, you can sign up for our UX Learner Package. With this option, you get six new sessions:

  • Drive Innovation with Compelling UX Goals That Motivate the Entire Organization - Monday, January 24

  • Be the First in Your Industry to Identify and Deliver Game-Changing Innovations - Tuesday, January 25

  • Tell a Story that Sells Your Organization The Value of UX - Wednesday, January 26

  • Gain Strong Executive Buy-In for your Audacious UX Goals - Thursday, January 27

  • Lead the Way to Your Audacious UX Goals - Friday, January 28

  • Start Your UX Strategy Based on Your Audacious UX Goals - Monday, January 31

Join each one-hour session at either 2pm ET (19.00 GMT) or 7pm ET (24.00 GMT). Both sessions have a live Q&A with Jared Spool. The recordings from each session are available for UX Learners until February 7.

The UX Learner package is Free to all members of Leaders of Awesomeness (also free to join).

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UX Leader VIP Packages — Comprehensive access for great value

Ready to establish Audacious UX Goals in your organization? We’ve got two perfectly-priced packages for you.

These two programs contain brand-new expertise for advanced UX leaders in larger organizations, to give them the skills and confidence to change. If you’re ready to demonstrate how great UX practices can push an organization to the next level, the UX Leader VIP Packages are for you.

Both UX Leader VIP Packages have the same VIP access to Jared Spool and the Center Centre team. Even if you attended our Audacious UX Goals intensive before, the UX Leader VIP Packages contain all new tips, techniques, and methods, usually reserved for our high-end clients.

If you’re coming to the intensive on your own, sign up for the Individual package. You’ll get all the tools and techniques necessary to bring powerful UX goals to your team, including how to:

  • Facilitate workshops with stakeholders and peers to establish your outcomes and goals
  • Avoid common traps and snags many UX leaders bump into their first time out.
  • Determine your next steps for making this happen inside your enterprise.
  • Empower your collaborators with powerful messaging that sells your goals throughout the organization.

Want to bring a team? Get the entire team access for one price - $147. (When you sign up, we’ll give you an invitation link and you can give it to any members of your team to participate with you.)

The UX Leader VIP Packages have full access to every daily Intensive session as the UX Learner Package. They also include these additional VIP sessions:

VIP! Train-the-Trainer Sessions

Creating your Audacious UX Goals is within reach — with the right help. You and your team will need to collaborate with your product and development peers, stakeholders, and even senior executives to gain alignment and establish meaningful goals. We’ve created 3 special sessions to give you what you need to empower, facilitate, and implement your goals strategy.

  • VIP Train-the-Trainer: Get Stakeholder Alignment on UX Outcomes - Tuesday, January 25
  • VIP Train-the-Trainer: Identify How You’ll Scale Up Your Team’s Research Capabilities - Wednesday, January 26
  • VIP Train-the-Trainer: Strategize How You’ll Tell the Story of Great UX - Thursday, ​​January 27

All Train-the-Trainer sessions are at 11am ET (16.00 GMT) with Jared Spool. We’ll record each session, if you can’t make them.

Leaders plan. As a VIP, you’ll get a goal planning document that will get you started. Allocate time to work with your team to discuss and fill out the document. An hour should be enough.

We’ll discuss your plans in each Train-the-Trainer session. We’ll talk about any challenges you encountered and your strategic options for establishing your organization’s UX goals.

Work as a team to get the most value from the Intensive. Bring your management into the discussions. You won’t regret it. Folks tell us these are the week’s most valuable sessions.

VIP Guest Expert Discussion

We’ll host a special Q&A with an industry expert to dive in deep on a topic for making your UX goals. (We’re still confirming the details, but we can tell you, you don’t want to miss this!) Only subscribers to the UX Leader VIP Packages will have access to the session and its recording.

(We’ll get you the details as soon as our guest expert confirms the session. So stay tuned for the announcement!)

VIP! Special Sessions: Lead Your Audacious UX Goals Strategy

Hit the ground running, ready to make the changes necessary in your organization. Meet with Jared Spool to plan your next steps and discuss any challenges you’re facing. Overcome your obstacles.

  • VIP Special Session #1: Lead Your UX Goals Strategy - Wednesday, Feb 2, 2pm ET (19.00 GMT)
  • VIP Special Session #2: Lead Your UX Goals Strategy - Wednesday, Feb 2, 7pm ET (24.00 GMT)
  • VIP Special Session #3: Lead Your UX Goals Strategy - Thursday, Feb 3, 11am ET (16.00 GMT)

This will be the perfect send-off for your VIP Audacious UX Goals intensive experience. Make awesomeness happen in your organization.

VIP! Extended Recording and Notes Availability

UX Leader VIP Package subscribers will get access to the recordings and notes for all sessions until March 7, 2022. Team package subscribers can share the recordings and notes until that time with other team members, even if they couldn’t make the original sessions.

We’re excited to provide this extended time for our VIP package subscribers.

Your team can’t get to where they need to be if they don’t know where the destination is.

Led by Jared Spool,
Maker of Awesomeness

Everything you learn in this 5-day Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.

His experience, working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, GM, Exxon Mobil, and the Obama White House, has taught him exactly what teams need to mount strategic, influential UX research initiatives.

You’ll love his stories, his ability to demonstrate every point with a simple, concrete example, and his comically adorable attempts at trying to draw out his ideas. (You can’t fault him for trying, though.)

Most importantly, you’ll love how much smarter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.

Jared Spool

Which package do you want for the Audacious UX Goals?

UX Learner Package

Free
  • Attend 6 one-hour live sessions with Jared Spool from January 24 - 31.

  • Receive detailed worksheets outlining how to uncover your own Audacious UX Goals.

  • Personally join the dedicated community space with extended resources.

  • Retain access to all session recordings and notes until February 7.

UX Leader VIP Package for Individuals

$97
  • Attend 6 one-hour live sessions with Jared Spool from January 24 - 31.

  • Receive detailed worksheets outlining how to uncover your own Audacious UX Goals.

  • Personally attend 3 one-hour VIP Train-the-Trainer sessions with Jared Spool from February 2 - 3.

  • Personally attend the Guest Expert Discussion.

  • Personally join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for establishing Audacious UX Goals in your organization.

  • Retain access to all recordings and notes until March 7.

UX Leader VIP Package for Teams

$147
  • One price access for everyone on your team.

  • Attend 6 one-hour live sessions with Jared Spool from January 24 - 31.

  • Receive detailed worksheets outlining how to uncover your own Audacious UX Goals.

  • You and your team can attend 3 one-hour VIP Train-the-Trainer sessions from February 2 - 3

  • You and your team can attend the Guest Expert Discussion.

  • You and your team can join the smaller, more intimate UX Leader VIP community space to get exclusive content and support for establishing Audacious UX Goals in your organization.

  • You and your team can retain access to all recordings and notes until March 7.

JOIN AS A TEAM